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For Sports - Pure Mass

The best whey protein you can buy

Whey Protein

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Pure Whey Protein Isolate

100% Whey Protein Isolate (highest protein content)
  • High Quality Whey Protein Isolate
  • No sugar or artificial sweeteners or flavors
  • Best Amino Acids source
  • Biological source of protein for athletes and sports enthusiasts
  • Low-fat, low-carbohydrate content
  • Immune system support
  • Building block for new tissue and muscle growth
  • Excellent for recovery from surgeries, chemotherapy or radiotherapy
  • Whey protein isolate contains less than 1% lactose versus whey protein concentrate products (5% lactose) and should be preferred for those lactose intolerant.
  • Whey Protein Isolate contains less than 1% fat versus whey protein concentrate products (15% fat)

 

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$29.95 for 32oz bottle - 30 servings

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10% discount for 2 bottles
15% discount for 3 or more bottles
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Shipping by US Post Service - Priority Mail:
- Continental-US - $12.95 for one bottle.
- Alaska, Hawaii and Puerto Rico - rates starts at $13.55
International Orders:
- Canada and Mexico - $23.00 for one bottle.
- Other countries - $28 for one bottle.
Shipping is calculated by weight. Proceed to Checkout for calculation.

Product Overview

PureMass

PureMass is a made of whey protein isolate which has the highest protein value content available from whey. PureMass has high solubility and it can be easily mixed with water or milk. It is not recommendable to drink protein powder with fruit juice, since the high concentration of sugar does not combine will with protein and may putrefy in the colon without being fully digested. Whey protein isolate is almost tasteless, therefore for better taste it is suggested to add chocolate, coffee, mocha or any other flavor. Some sugar or sweeteners may also be added as wished. 

Whey is considered one of the best sources of protein.  Whey protein is a natural, high content protein derived from milk. Our whey protein contains no fillers, flowing agents, or coloring agents. It is isolated by micro filtration. Other parts of the whey are filtered out leaving mostly protein.

When it comes to whey protein powder, it must be understood how much protein are contained per pound of whey. Most manufactures claim that their product contains 100% whey protein. What it means is that there is 100% whey (not soy or other protein source) but not 100% protein. 100% whey protein is a misnomer which typically misleads people into thinking they are getting 100% protein.This said,  by checking the supplement facts, it is found whey protein concentrate, whey peptides, or a mix of whey protein concentrate and isolate. The protein concentration level is mostly omitted. One of the best known brand claims using just whey isolate, but it is also said in the label that other ingredients is also added which dilutes the protein concentration. Some other may use even sweet dairy whey which contains only 12% protein and it is used mostly for baking and cooking rather than protein drinks.

Whey Protein Concentrates come in three different protein concentration: 34%, 50% and 80% while  Whey Protein Isolate comes with 90% protein. Whey Protein Isolate has a better amino acid profile, a lower fat level, virtually no lactose and higher immune boosting properties than whey protein concentrate.

1 ounce (28.35 grams) of whey protein concentrate (80%) contains 22.68 grams protein per ounce.
1 ounce (28.35 grams) of whey protein isolate (90%) contains 25.51 grams protein per ounce.

Find out more about protein, protein sources and protein doses exploring the Facts section below.

Product Ingredients

Supplement facts table
Cross-Flow Micro Filtered and Ultra-Filtered Whey.
Protein Isolate
Micro-Filtered Whey Protein Isolate
Natural flavors: Chocolate (real cocoa powder), Unflavored
Free-form Branched Chain Amino Acids(BCAA). Free-from L-Glutamine

Facts

PROTEIN POWDERS

Although the best source of protein are eggs in first place, fish in second followed by poultry and meat, high quality protein supplement may be needed to support bodybuilding exercises and other situations where the body is under stress like chemotherapy, radiological treatment or even during normal function, to help muscle and cells reconstruction.

The problem is that most protein powders, tablets, and liquids to supply major nutritional elements are advertised as highly concentrated food products, but the reality shows something different. At present, the average protein content of most brands ranges between 40 and 70 percent, while some higher-quality other products might supply as much as 65 - 75 percent.  The fillers and waste products contained in low quality concentrates contain substances that inhibit enzyme action in the digestive tract, resulting in poor utilization of the protein. Those who are underweight may gain an advantage by taking the powders as a pick-me-up between meals, using them to spare protein needed for building muscles, but not to replace eggs, fish, meat, or poultry. Protein powders are best mixed with milk or water rather than fruit juice, since the high concentration of sugar in fruit juice does not combine well with protein and may putrefy in the colon without being digested.

PROTEIN UTILIZATION: HOW MUCH IS ABSORBED

Bodybuilders must consider the net protein utilization (NPU) or rate of protein absorption into the bloodstream.  The protein utilization rate of some common foods follows:

best protein food sources

The average person needs a daily quote of 1 gram of protein for every kilogram (2.2 pounds) of body weight. Adult males should consume 75?100 grams per day; however, an extra allowance of protein is required to build muscular weight for those in heavy training or those that for reason of diseases like cancer or HIV are under chemotherapy or radiological treatment, which might cause side effects and make it more difficult to absorb food.

If your body is under stress, or under heavy weight training schedule, in addition to eating only prime cuts of meat and making a point of having fresh fish, you must also include eggs in my daily food intake since they have the highest protein utilization rate, as noted above and add protein supplement between meals. When the consumption of protein is increased, the body does not automatically secrete more hydrochloric acid (HC1) to aid digestion. Therefore, if you are in heavy training and have increased your intake of protein, it may be necessary to take HC1 and digestive enzyme supplements. Those having problems with excess weight should select items high in protein but low in fat.

CARBOHYDRATES: PRIMARY SOURCE OF ENERGY

The proper balance between carbohydrates, protein and fat is crucial for the bodybuilding practice. High quality content protein is necessary for repairing tissue and carbohydrates are needed to power those muscles and to generate energy needed for training. When the body does not count on sufficient carbohydrates in the diet to provide energy it will be taken from the protein needed to build tissue. Those who work hard on muscular development should not neglect carbohydrates, the body's fuel and primary source of energy.

DAILY INTAKE OF PROTEIN, CARBOHYDRATES, AND FAT

The total amount of calories is not as important as paying careful attention to the breakdown of proteins, carbohydrates, and fat. Bodybuilders who normally weigh over 240 pounds have a slower rate of metabolism compared to others 50 pounds lighter. Those weighing less than 150 pounds usually have a faster than normal rate of metabolism. Unless you are extremely well acquainted with the way your body adapts to diets for gaining or losing weight, starts with the lower figures on the intake tables. Then work upward until you reach the combination of protein, carbohydrates, and fats that works best for you. Many will find this is an ideal method to avoid gaining weight while adjusting their intake of nutrients to suit individual needs. The fat intake shown on the charts merely indicates the amount you may need. The tables below were calculated to accommodate both male and female bodybuilders whose goals range widely from training for good health and a vigorous appearance to entering competition at championship levels.

intake table

whey tablebody weightprotein table

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WARNING
If you find low prices whey protein products claiming 100% protein, be sure that is not true.
Whey protein isolate, the purest form available, is expensive
Whey concentrate comes with 30%, 50% and 80% protein concentration.
If the product does not mention the concentration grade, be sure it is the lowest grade possible. Therefore you do not get all the protein you need.
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